Air India Express | Illustration

The British took many things from us, including our curries. But we took their language and made it our own. Today, India is the second-largest English-speaking country in the world. This dictionary celebrates the unique blend of Indian flair and English, legitimising the quirky, adapted terms we use every day. Brought to life with the vibrant storytelling of the traditional Sohrai art form, it’s a bold, unapologetic tribute to our version of the language—Inglish.

Project Credits

Client

Air India Express

Agency

TBWA, India

Team

Illustrator : Shirin Kekre

Creative Director : Ruchita Zambre

Writer: Aniket Mangrulkar, Aman Shah

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