Air India Express | Illustration
The British took many things from us, including our curries. But we took their language and made it our own. Today, India is the second-largest English-speaking country in the world. This dictionary celebrates the unique blend of Indian flair and English, legitimising the quirky, adapted terms we use every day. Brought to life with the vibrant storytelling of the traditional Sohraiart form, it’s a bold, unapologetic tribute to our version of the language—Inglish.
You can download your copy here : https://indd.adobe.com/view/9fd0fac9-03d6-4900-9ff0-4cb4d36697d7
Project Credits
Client
Air India Express
Agency
TBWA, India
Team
Illustrator : Shirin Kekre
Creative Director : Ruchita Zambre
Writers : Aniket Mangrulkar, Aman Shah
Client Servicing : Geetanjali Sheel, Shivani Uniyal