Air India Express | Illustration
The British took many things from us, including our curries. But we took their language and made it our own. Today, India is the second-largest English-speaking country in the world. This dictionary celebrates the unique blend of Indian flair and English, legitimising the quirky, adapted terms we use every day. Brought to life with the vibrant storytelling of the traditional Sohrai art form, it’s a bold, unapologetic tribute to our version of the language—Inglish.
Project Credits
Client
Air India Express
Agency
TBWA, India
Team
Illustrator : Shirin Kekre
Creative Director : Ruchita Zambre
Writer: Aniket Mangrulkar, Aman Shah